Here are two B2B Mailers that Will Generate Response
In order for a B2B mailer to generate response it first of all has to grab the attention of the recipient. In order to do that the mailer needs to create a greater impact than a boring leaflet or a flyer. Oh, sure they are cheap – but very few of them are read and most invariably end up in the bin. Few are kept until the opportune moment when your customer actually needs what you are selling. That’s not the case with pop-up mailers. They create high instant impact and they have a high degree of “keepablity”. Here are two worthy examples.
Here’s a unique idea – an auto-extender that makes a terrific publicity product. The Side-Shooter has an automatic extending action that creates a big impact. Take the Sideshooter from its custom mailing pack and the sides shoot out to make a total length of 500mm. This action will inspire many creative marketing ideas and will make a great publicity product. The Sideshooter and mailing pack are custom printed in full colour and are both made in 500micron board. The print area on the product and on the mailing pack gives plenty of room to translate your marketing ideas into reality.
If you are thinking of ideas for a product for your next B2B promotional campaign you might consider the unique and appealing shape of a pyramid. Our Pop-up Pyramid has an attention-grabbing, band-activated, automatic pop-up action which makes it an ideal choice as a B2B promotional mailer. The pack will be easily spotted in your customer’s daily stack of business mail and it will generate a feeling of anticipation which is always a big plus in promotional mail.
The Pyramid is made up of four triangles (153 x 153 x 116mm) on a square base (116 x 116mm). This is a generous print area to convey your promotional message. It has its own mailing pack and both are custom printed on 500micron board.