Creative Ideas On The Theme Of “Growth” Are The Key To Effective Marketing

Here are two extending products which are perfect for an advertising theme based on growth.

The Extender Card is a great idea with bags of room for effective marketing print. It comes in its own mailing envelope size 210 x 100 x 5mm, and the Extender Card itself expands to over 500mm. The pack is easily spotted in the mail and is an ideal choice as a direct marketing piece. This sturdy product has proved to be a very effective marketing piece having been produced in a variety of designs for successful direct marketing programmes.

The obvious ideas generated by the Extender Card are going to be based on a theme of “growth” – extending ladders, sales growth, increased profits, bigger dividends, increased capacity and so on. However, the expansion of the product can be used in a variety of different ways to draw focus to your sales message and the customer interaction can play a big part in making the Extender Card an effective marketing item.

The Push’n’Pull mailer is a lovely idea which has a fascinating interactive movement. Pull a tab and a card appears from the opposite end. Push the tab back and the card disappears. This creates a high degree of customer interaction which is an essential ingredient of many a sales promotion marketing campaign.

The chunky and substantial feel of the product adds to the plus points when choosing the Push’n’Pull for either a Direct Marketing campaign or for a sales promotion. The pack will stand out in a crowd and it is very unlikely to be thrown away. There is something satisfying about the way it feels in the hand and the smooth action also gives it the feel of an “executive toy”.

The unique action of the Push’n’Pull is one that gives rise to many creative ideas for a promotional product. The idea of growth is always a popular theme with headlines such as “watch profits soar”. Other clever ideas have promoted the surprise element as pictures appear from “nowhere”. A talented creative person will use the Push’n’Pull to its full potential by using the movement to add focus to sales promotion marketing.