3D Pop-up Cards offer an impressive centrefold display for Direct Marketing

Custom-Printed 3D Pop Up Cards for Promotional Marketing

3D pop-ups at the centrefold can offer a very striking and dramatic display to boost the main point of your B2B direct mail piece by drawing your customer’s attention straight to your main focus. The card in the picture above and in the video features a pop-up cube. This can just as easily be presented as a cuboid box-shape which gives the 3D card extra options and these two shapes are the most popular 3-D pop-up.

The 3D pop-up card offers versatility and creativity to Promotional Marketing Campaigns

The actual 3D pop-up has at its heart a simple V-fold mechanism which creates the lift but it is the 3D aspect which gives the pop-up its finishing touch. Whilst we mention the most popular shapes above there are quite a number of variations including a pop-up house featuring a pitched roof and a pyramid on a square base. However, we should make one important point here – simple shapes work the best. There is no point spending money on a really intricate cutter as it is the lifting action which attracts attention. When it comes to cardboard engineering, our motto is – keep it simple, keep it affordable.

All-in-all, the 3-D pop-up card is a very worthwhile consideration for your B2B direct marketing campaigns.