Paper and Printed Promotional Items for Effective Marketing

Powerful Pen Pot - Printed Promotional Item - Effective Marketing Idea

Since direct mail is back in business in a big way;  because time and time again it has been proven that giving your customers something to handle gets your message across you are probably looking for some ideas.  In today’s blog I talk about some products that use creativity and amusement to ensure that your direct mail marketing with paper and print works every time. Digital marketing may win the race for speed also wins the race for speed of being ignored – deleted in a second and often never read at all.

Desk-top Printed Promotional Items

Desk-top marketing will always increase response rates because it has the added advantage that your customers will keep your printed promotional items and constantly be reminded about your company. A pen holder is a terrific way to use paper and printed promotional items to impress both customers and prospects especially one with a pop up action for extra surprise.  My favourite of all the pop up pen pots we produce is the Power Pen Pal; compressed to send out it leaps from your customised mailer when least expected which is a great surprise. Having lots of print area for your marketing message it sits on desks and work-stations continuing to enforce your advertising.

Phone Holder –Calling your Customers

Also compressed when mailed out is the Pop up Phone Cradle Desktop Promotion Piece; this is a great example of paper and printed promotional items knocking spots off digital marketing.  The strong cardboard Phone Holder is sent to your target audience in your customised chunky mailing wrap ensuring that it is opened immediately.  This format has two pen holes and the option of a small calendar affixed to the front if you wish.

Ring in the changes with a Pop up Cell Phone Holder

Both products I have highlighted here today are effective business marketing products.  You can order your own samples and see for yourself; and you can chat to the on-line Advisors at popupmailers