Charities and Fund Raisers Need Marketing Strategies that Work – Back to Basics

Direct Mail Marketing Strategies for Charities and Fund Raising Campaigns

Recent research has shown that getting back to basics with direct mail marketing strategies is more effective and less intrusive and annoying than doorstep or telephone campaigns.  Even street collections are proving to be less effective and text requests are also getting people very upset and actually losing charities money.  All charities and fund raising campaigns need marketing strategies that work and by getting back to basic with innovative direct mail ideas should be high on the list of priority for your marketing strategies.

Moving Picture Card – Show the Benefits

The moving picture cards or Dissolvers are marketing strategies that can easily show your donors how their donations to your charity or fund raising appeal can benefit. They are cost-effective for direct mail campaigns and come in a variety of styles and sizes.  By pulling a card or lifting a cover your image changes “from this to this”. People like choice and a recent survey confirmed that doorstep, telephone and text campaigns were the most annoying and less productive. A direct mail piece gives people choice; it gets your message across and your donors do not feel pressured in any way.

Manual Money Boxes – Self Assembled and Working in Seconds

Interactive direct mail works – the more your target audience have to play with a product the more information they retain and this should be part of your marketing strategies for charities too. The manual money boxes in a Pyramid shape grab attention and also add prestige to your fund raising campaigns. This is back to basics with direct mail but with a novelty value to increase your profile and donations.

Pop up Money Boxes – Element of Surprise to Grab Attention

Adding an element of surprise with pop up money boxes grabs attention in an unrivalled and easy way. Leaping free from your customised mailing wrap your money box will gain maximum focus as soon as received and will empty pockets and purses in a fun and efficient way.  Pop up Money Boxes also create a talking point and gather even more contributions – they are marketing strategies that work well with an entertaining factor too.

"From this to this" Moving Picture Cards Grab Attention

For more ideas and charity marketing inspiration see popupmailers