B2B Direct Mail Ideas – With Just Seconds to Impress You Need Creative Ideas

Best-selling B2B Direct Mail Ideas - Sent out in Chunky Mailing Wraps to Impress in Seconds

You have just seconds to impress your customers and prospects which is why you need B2B direct mail ideas with surprising and entertaining qualities.  Grab attention in those first few seconds and your message is opened, read and most importantly responded to.  Here are 3 key factors for successful marketing campaigns:

OPEN – Chunky Mailers – Essential B2B Direct Mail Ideas

Getting your mail past the “gatekeeper” or Receptionist is easy with chunky mailing wraps; they always rise to the top of the mail tray, look interesting and inviting and reach your target audience. Whatever marketing product you choose for your next campaign make sure it is one that is sent out in a chunky mailing wrap.  Including your creative ideas in your mail pack as well as your marketing product of choice is the best way to utilise those first vital few seconds.  Pop up products spring free and into shape when least expected as soon as the mailer is opened by your customers and prospects; they are amazing for capturing maximum focus.

READ – Interaction is Elemental

The most successful B2B direct mail ideas include audience participation so you need something that is playful and memorable.  Couple this with the chunky mailing wraps and you have a winning formula for your marketing and advertising campaign. The Extender Card is just one example of using your creative ideas to impress your customers and prospects alike.  This product is sent out in your customised chunky mailer and is a pull out card that expands to almost 3 times its original size simply by pulling a tab. It is great fun, very interactive and simply cannot be ignored.

RESPOND – Desk-top Novelties – Increase Response Rates

Using chunky mailers, your creative ideas and pop-ups together is a winning formula anyway but adding pen holes or a calendar or both extends your B2B direct mail ideas life dramatically.  All your customers and prospects will view your direct mail as a “gift” and put the product to work immediately.  My favourites are the Pen Holders and with so many to choose from they are best-sellers with marketing agencies and individuals alike.

For more ideas and inspiration see popupmailers

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