How to give your Direct Marketing Promotion a longer life
Pop-up Mailers tick all of the right boxes when used in direct marketing promotions. The mailing pack stands out in your customers’ stack of daily post. The pack feels good in your hand – chunky and inviting curiosity. In addition, of course, when the pack is opened, the attention grabbing pop-up action ensures that your customer will take full notice of your promotional message. However, with just a little bit of extra thought, you can add months of life to your pop-up mailer by ensuring that it stays on your customer’s desk simply by adding holes to the top of the mailer and transforming it into a desk top pen holder. Here are a few examples.
The Six-Ball business promotional item makes a very attractive pen pot with 6 holes being added to the hexagonal upper face to make the conversion. This promotional ball is printed in 4-colour process on 500-micron folding boxboard, it is a pop-up product being rubber band powered and it is supplied with its own printed mailing envelope.
The promotional cube is another pop-up product that is suitable for using as a pen holder. The best size is the 85mm promotional cube which comes with 8 holes to hold pens. This is the one shown in our picture. If you want to print the side panels as a calendar then the 95mm size is the better option. All cubes are rubber band powered and printed in 4 colour process on 500micron folding box board and come with a printed mailing sleeve.
We also have a six-sided pen pot with an automatic pop-up action which is powered by an internal rubber band. It can hold approximately 10 pens. The pen pot and its envelope are printed in 4 colour process on 500micron folding box board. Other pen pots in the range are erected by one simple push-up action. These come in different shapes with the most popular being a square with chamfered edges and it also has a header card. They are printed in 4 colour process on 500 micron folding box board.
The product which we call a pop up house has been printed as a variety of things including pubs, shops, banks, offices, green houses, restaurants and sheds but sometimes it is simply printed with information. Add just 4 holes in the roof to convert it into a pen holder. All pop up houses are rubber-band powered, printed in 4 colour process on 500micron folding box board and supplied with a printed mailing outer.
