In Promotional B2B Marketing one good turn deserves another
There is an old saying that goes, “One Good Turn Deserves Another”. In terms of promotional B2B marketing, products with a turning mechanism have proven very popular and highly interactive – with the interaction proving that one good turn does indeed deserve another. Here are brief descriptions of four such products.
We have one promotional card, for example, which features an amusing mechanism that suggests movement on water – like the bobbing duck featured in the picture. It could just have easily portrayed a boat on the sea. The example pictured is a single sleeve product and it is printed in 4 colour process on 350gsm silk art board.
Swatch cards are another very popular example of a product with a turning action. The size, shape and quantity of cards that go to make up a swatch varies from job to job but the most popular cards seem to be round cornered size A7 or credit card sized. We print on one or both sides, die-cut, collate and then fasten with an eyelet to create the finished swatch. Most cards are printed in 4 colour process both sides on 350gsm silk art board.
Of course, this list would not be complete without mentioning information discs or comparison charts. The most popular style of comparison chart made at Whitney Woods comprises of 2 or 3 discs with die-cut windows that are fastened at the centre with a metal eyelet. The optimum size is no wider than 160mm diameter as anything over that size has to be assembled on a 100% manual operation which adds to the price. Ordinarily the discs are printed on both sides on 350gsm silk board.
A variation on the same theme features a disc within a pouch such as seen on local authority parking discs. We produce three basic styles of parking discs the most common of which is the one that adheres to guidelines laid down by British Standards for use by Local Government bodies – a 120mm disc in a 125 x 125mm sleeve. The standard specification calls for a product printed in 4 colour process on 500micron folding box board.
