Using Interactive Marketing Products that Grow in size will help B2B response rates grow, too.

The key to a successful B2B marketing campaign is to choose and interactive product to carry your promotion. Many case studies available online (just Google “dimensional marketing”) show that results for interactive mailers are quite outstanding and far in excess of those achieved by a plain leaflet or flyer. You can reinforce the point of the promotion if you are able to tie in your message with the action of the product and in the instance of these three expanding products that should be easy eg “Watch your profits grow” etc.

 The first product in this showcase is an example of pocket-sized product called a Foldilocks Card. Given that this card folds away to just credit card size it offers a very generous print area  The example pictured stretches out to 405mm long and folds down to credit card size though we do make “specials” to order. Foldilocks Cards are made in 350gsm silk art board printed both sides in 4 colour process.

 Our next item has a really effective fold-out display. Available in a variety of sizes, shapes and folding combinations, the Starburst promotional marketing product owes its popularity to the novel way that a big display comes into view when the cover is opened. The most popular size is size A6 with a 3-panel cover printed in 4 colour process on 350gsm silk art board. The fold-out section is on 150gsm art paper.

 And finally for now – from a handy pocket size to a terrific display by way of a flourishing opening – that’s the Tripleburst advertising promotional product. There are 3 individual Starburst displays in this one package! Each Tripleburst product is printed in 4 colour process on 350gsm silk art board for the cover and 150gsm art paper for the fold-out pieces.