Clever Direct Mail Ideas for Brand Identity Campaigns

Pop up Houses - Clever Direct Mail Ideas

Brand identity campaigns benefit greatly from interactive and physical pieces that they can play with and associate with your product or service. Something they can look at on their desk is a great way to enforce your brand and increase response rates greatly. I have selected three of the best-selling clever direct mail ideas for brand recognition and customer loyalty here today:

Pop up House – Roof-top Campaigns

The entertaining qualities of the pop up products are paramount for any marketing project but for brand identity campaigns they are a great idea. The pop up direct mail pieces spring from the customised mailers as soon as opened which is a great surprise and gains maximum focus.  Added to this the fact that the pop up products sit on desks and work-stations for a long time and you have the perfect solution for brand recognition and increased response rates.  The Pop up House is a quirky product and grabs immediate attention; add pen holes or a coin slot to the roof and you extend your advertising profile time for even longer.

Pop up Castle – Prestigious Brand Identity  

Speaking of houses the Pop up Castle is a very eye-catching trapezium shape with a strong jump that grabs immediate attention when received.  Also suitable for having pen holes in the top your company and your products and services are in your customers and prospects minds each and every working day.  The initial surprise with these clever direct mail ideas creates a talking point with colleagues and co-worker s too increasing your brand identity campaign profile and audience numbers.

Push up Pen Pal – Pots of Potential

If you prefer something that is not a pop up product but immediate interest and has longevity qualities you may like the Push up Pen Pal for your brand identity campaigns. Send out to your customers and prospects flat it is easily erected in seconds into a pen pot that is very warmly received indeed.  Clever direct mail ideas of this calibre are paramount to successful marketing; interactive and physical direct mail pieces work hard for you.

For more ideas and inspiration see popupmailers