Entertaining Direct Mail – First Past the Post and Increased Response Rates Every Time

Entertaining Direct Mail has a Purpose!

And they’re off – your direct mail pieces that is; racing past the boring flat letters and flyers and finishing first every time for increased response rates. In this Ascot week you are onto a safe bet with entertaining direct mail that grabs attention – and keeps it:

Pop up Desk-top Novelty – Favourite

A firm favourite with marketing agencies are the pop up desk-top novelty items, in particular the pen pots.  All your customers and prospects will be delighted to receive a pop up pen pot and will use them each and every working day.  Serving as a constant reminder of your company details the going is good for your increases response rates.   My favourite and the one I would always bet on is the Power Pen Pal; it leaps from your customised mailing wrap when least expected and grabs immediate attention.  The hexagonal shape gives you a great amount of print area for your marketing message and can hold a number of office stationery items.

Pop up Cube – Galloping to Glory

The Pop up Cubes are entertaining direct mail in their own right but by adding pen holes you increase your chances of increased response rates and brand loyalty.  The 85 mm and 95 mm cubes are perfectly suited to having pen holes and will advertise for you on desks and work-stations for a long time after your initial promotion has ended.  Increased response rates are a “dead cert” with the dynamic and unusual Pop up Cube Pen Holders.

Pop up Phone Holder – a Modern Filly  

Keeping bang up to date is the Pop up Mobile Phone Holder which is entertaining direct mail with a 3 – 1 chance of increase response rates. That’s right – it is a mobile phone cradle, a pen holder and you can even add a small calendar to the front if you so wish.  Springing into shape as soon as received it gains pace at the starting post and continues at a canter for a long time indeed.

For more entertaining direct mail ideas see popupmailers

Samples and prices can be ordered by clicking here