Promotional Direct Mail and Direct Marketing Pop-Ups

Promotional direct mail and direct marketing is the largest use of the Whitney Woods range of pop up marketing products. The response rates generated by promotional mailers prove repeatedly to be far in excess of those created by flat, lifeless leaflets and flyers. This begs the question, “What is it about our dimensional promotional mailers that make them such a huge success?”

There are many different aspects to consider. For one, the products themselves help to spark off so many different ideas for direct mail, which often gives advertisers exactly what they are looking for – “Something Different”!

Our range of pop up mailers has many positive attributes that are not often present in standard promotional print. Take at rubber band activated pop-up products as an example. These dimensional mailers all bring have an element of surprise which inevitably leads to laughter – so they are fun products. That fact alone places pop-up mailers higher than a single plain leaflet or flyer. Each automatic pop up is supplied with its own style of custom-made mailing pack which also makes them easy to spot in the pile of limp white envelopes that arrive on your customer’s desk each morning.

Another very important plus point is that our promotional products are all highly interactive. After the user has opened the promotional mailing pack and experienced the surprise of the pop-up, he or she repacks the mailer repeatedly to surprise unsuspecting colleagues. When we refer to our promotional mailers as interactive products, that’s what we mean.