Simple Paper Engineering Techniques produce surprising Dimensional Mailers

In order to make our range of pop-up dimensional mailers affordable we keep the paper engineering content as simple as possible. All of our products are assembled by hand in the UK and it follows that the simpler the product assembly, the cheaper the price. Simple folding techniques such as a “V Fold” or a “parallelogram” lie at the heart of many of the most complicated-looking pop up mailers. By adopting this common-sense approach, we have avoided many production pit-falls. We apply the same maxim when asked to produce paper-engineering masterpieces – also known as commercial nightmares. In other words, keep it simple – keep it affordable.

Bespoke pop-up cards are very popular with corporate customers particularly when the pop-up required just simply does not work as a stand-alone 3-D piece of paper or cardboard engineering. We offer the attractive alternative of a 2-dimensional pop-up or stand-up piece emerging from the centrefold of a 4-page card. (Reproducing a shape in two-dimensional stand-up or pop up form is much easier and therefore less expensive than an intricate 3-D creation.)

The two main mechanisms are the “V” fold pop up and parallelogram stand-ups. The use of these simple but very effective formats helps to keep assembly costs down. From time to time, other cardboard engineering movements are used such as pull-tabs and rotating wheels but once again, the cardboard engineering methods employed are kept simple for rules of economy.