Direct Mail Old Hat? Think Again – Attention-Grabbing and Clever Marketing Ideas

Cover Dissolve - "Busy Hands are Buying Hands" - Interactive Direct Mail Idea

For those of you who are under the impression that direct mail is old hat think again and read about these clever marketing ideas that grab attention and keep it. I read a quote just last week “busy hands are buying hands” and how very true it is.  Interactive direct mail products make the very best marketing ideas and increase response rates immensely.

Put a Pop up Into your Next Campaign

The Pop up marketing ideas are triumphant for direct mail campaigns for a few reasons, firstly they are sent out in your customised chunky mailers that cannot and will not be ignored. Secondly they jump out as soon as opened when least expected gaining maximum attention and thirdly their unusual format and interactivity means that they are never dismissed as “junk” and are kept on desks and work-stations.  Adding pen holes is a great idea to increase “keepability “too. Desk-top pop up direct mail with pen holes are best selling marketing ideas and deservedly so.

Interactive and Extending Product – Sideshooter

The Sideshooter puts extra oomph into direct mail projects; the key feature being that the product almost triples in size as it is removed from your customised mailer.  Two arms shoot out from the main body which is a great surprise and your marketing message cannot be ignored.  The Sideshooter is one of the clever marketing ideas for attention-grabbing and gives you a great amount of print area too.

Cover Dissolve – Opens up to Change

Direct mail campaigns advertising change or from this to this need the Cover Dissolve marketing idea.  The Cover Dissolve is a marvellous feat of paper engineering; simply by lifting the cover your customers see a changing image; ticking all the boxes interaction and playfulness means that your marketing message is opened, read and most importantly responded to.

For more clever marketing ideas for direct mail see popupmailers

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