Promotional products that turn mundane into memorable

In some cases the main agenda behind your promotional campaign is about getting across complex facts or figures.  If presented in the wrong format this kind of information can be overwhelming and instantly disengage your reader.

The key to a campaign like this is to find a promotional product which can help break down the information and present it in an easy to understand format.  A number of our ‘products that turn’ do just that.  The winning characteristic for this family of products is functionality over high impact novelty value.

By far the most popular item featured here is a product that doesn’t seem to have a name in the UK. It’s what is known as a wheel chart in the USA but over here it is a ready-reckoner, a calculator, an information disc, a spinner – all sorts! Almost invariably it is used as some form of chart that carries information to show comparisons or to give answers. It is popular with all kinds of institutions from banks to pharmaceutical companies to fast food restaurants. They are used as promotional products and as every-day tools for working out such as interest rates.

Parking discs are usually produced for local authorities though we have done promotional ones, too. The function is to display the arrival time and the traffic officer is not going to give you a ticket for displaying an advert for car polish!

Swatch cards are great for listing bullet points, fastened at one point with a metal eyelet, that they can open up like a fan each page listed with a new point. More often than not the cards are rectangular with round corners but we have made them in a variety of shapes and sizes to make the design more eye-catching.

We publish this blog of marketing ideas on a daily basis but if you would like to see some more ideas just click right here – more marketing ideas.