Pop-up Mailers are Olympic Direct Mail Ideas
Olympic Standard Pop up Mailers
2012 is London Olympic year and we need to know that we have the winning formula for lots of gold medals. This is also the case with your direct mail campaigns. Pop up Mailers have the ultimate ”wow” factor and cannot be beaten for racing across the finish line and winning gold. The best direct mail ideas are the ones with interaction and entertaining factors and today I will talk about some of these items:
Olympic Torch – Pop up Lantern
The Olympic torch is making its journey across the UK encouraging audience participation as it travels though villages and cities as a symbol of hope and unity which is why the Pop up Lantern has been a popular choice with marketing agencies recently. Due to its novel shape and eye-catching qualities it signifies light and hope and is very impressive as it bounces from its custom mailer as soon as opened. Carrying your advertising message it captures attention and shines for a long time too.
Pop up Handbag – Designer Style
Appealing to our feminine side is the Pop up Handbag; in true A-list celebrity style these really add kudos to any marketing promotion. Also leaping free from their custom mailers they have plenty of print area to carry your marketing message and look very chic indeed. Recently a company designed their direct mail ideas as a sports bag and they played a key role in a successful marketing campaign – feedback was definitely to gold medal standard.
Cuboid – When Traditions Count
You may however be like me, rather old-fashioned and prefer a more traditional shape. The Pop up Cuboid is one of the best selling pop-up mailers not only because of the response rates it generates every time but also because it has lots of print area too. It is by far one of the best direct mail ideas for grabbing attention and keeping it. It can even have a coin slot or pen holes in too which transforms it into a desk-top novelty – a champion product and a frontrunner for increased response rates.
For more pop-up mailers and direct mail ideas see popupmailers