Don’t let your giveaway become a throwaway – Pocket-Sized Products for Events and Exhibitions

Discarded leaflets in litter bins and all around the floor near those bins. Discarded leaflets on coffee tables alongside empty cardboard cups and plastic cutlery. Discarded leaflets in the toilets on the counter top by the sinks. Discarded leaflets on seats which were occupied earlier by people listening to a guest speaker. Discarded leaflets on the walk to the car park. Where are we?  Well, we could be in any major exhibition hall in the world as exhibitors the world over seem to think that handing out thousands of A5 and A4 leaflets is a good way of publicizing their wares. It is actually a good way of creating litter.

This strikes me as not a good idea, a waste of money, a waste of time, a waste of resources, a waste of paper, ink and so on. The only companies who benefit from this seem to be the printer and maybe the contract cleaners at the exhibition centre. So what is the answer? Quite simply, it is pocket-sized products.

The Foldilocks Card is a pocket media product which makes it ideal as a trade show giveaway or exhibition handout. It really is true that exhibition hall aisles are often littered with discarded flyers and easy-to-ignore handouts. You see them in the waste bins, littering the food halls, thrown away on the loo floors – all over the place. What a waste of money, resources and time! Hand someone a Foldilocks Card and it goes in a pocket, purse, handbag or carrier bag. And it’s such a neat and chunky little product that it has a great tactile quality which virtually guarantees that it will be looked at and kept which is exactly what you want from your exhibition handout. The Foldilocks is also an ideal way to hand out special offer vouchers as each card is perforated.

The Foldilocks Card is quite versatile and has other uses in events and exhibitions publicity. You see, the Foldilocks card is a great product for printing lists which makes it ideal as a conference agenda; a list of speakers with profiles; dates for sporting events with details of those events or dates and venues of a promotional tour or road show. The Foldilocks is only the size of a credit card so it fits neatly into a purse or pocket which tends to give it a long “life”. This makes it perfect as a product that needs to stay live to cover a series of events.

The Foldilocks is a durable product being made in 350gsm silk art board which gives it a decent weight and it feels substantial in your hand It also has a neat locking device which protects it from getting damaged and dog-eared in your pocket or handbag. This is not a product that is going to seen littering the floors of exhibition halls, that’s for sure!