New ideas for promotional print – alternatives to product information fact sheets

Of course, not all product information is produced to provide an immediate boost to sales. In many instances product information sheets are produced to actually pass on information to help a retailer or a counter clerk. it’s in these instances that you need a product which can pass on the relevant information in an easy-to-read format.  A great example of one such product is the information disc. This type of product information tool is often produced for the pharmaceutical and medical industries. Financial institutions are another sector which favour this type of product. Information discs focus the mind on the important product data and the fact that the product has to be turned in order to see each point makes the information disc easy to read but also highly interactive, much more appealing than a plain 2pp A4 leaflet filled with a sea of writing, also making it far less likely to get ‘mislaid’.

Our range of pocket media also offer other more attractive alternatives to flat A4 fact sheets and are great when sending information directly to your customers. The Foldilocks card is an example of a credit-card sized interactive product which will be kept in a purse or a pocket and can hold lots of information. The product is a six-panel concertina card with a four-page locking cover so there is plenty of room for all your promotional print. Swatch Cards are also popular choice as information cards, with a separate fact usually being printed on each card. Swatch Cards are a really flexible option as they can contain any amount of cards and be cut to any shape or size but most often there are about 8 to10 cards per swatch and they are the size of a credit card or size A7.