Direct Mail Ideas for Marketing New Products

Are we all refreshed after the Christmas Break and full of new ideas and inspiration for attracting customers to our new products? In 2012, an Olympic year we need to be marketing new products with winning direct mail ideas and aiming high for achieving those ultimate goals. Increasing response rates and gaining new customers is easy with Pop-up gold medal quality direct mail pieces. The Pop-ups arrive in custom mailers and bounce into action as soon as the mailer is opened.

Pop-up Gems Shine Through

Athletes put so much training and effort in before the big race and this can be compared to direct mail campaigns because I know that you will put a huge amount of foundation work into ensuring that you have an up to date database, then you follow this by choosing your words carefully.  When marketing a new product or service you will have lots of meetings and discussions before a final draft is decided upon. Next the fun part – onto the final hurdle – you need to ensure that all your efforts are not going to be in vain and that your communication is read and not discarded before the starting pistol has fired. This is where the Pop-up Gems come into play, choosing from a variety of shapes they are so unusual and attention grabbing they win gold every time.

Pop-up Lantern – Extra Novelty Value

The Pop-up Lantern is a tremendous product for capturing attention immediately; it is similar to a Pop-up Ball but slightly smaller and with handles on.   Whilst some companies think that a letter or a flat pamphlet will suffice when marketing a new product I am of the opinion that this simply is not good enough anymore. You need to use attention-grabbing products that are not only entertaining but will definitely be opened, read and responded to.

Small but Perfectly Formed

The Jumpinjax is another pop-up product, smaller in design but with just as much impact for grabbing attention.   As your customer opens the outer cover four small cubes leap free when least expected.  There is still plenty of print area with this product, a card insert and the outer cover aswell as printing area on the small cubes.  Capture attention when marketing a new product with the entertaining Jumpinjax,

For more ideas and creative ways of marketing new products see popupmailers