Astonishing Direct Mail Products to Capture and Keep your Customers Attention

To impress your customers and ensure that your message is opened, read and responded to you need to grab attention and keep it with dynamic and interactive products. If an item has a surprise element or is very tactile your customer will retain the information more and also share the experience with others which extends your advertising profile too.

Shining Example of a Pop-up Product

The Pop-up Lantern is a quirky and most unusual product that captures attention and creates a talking point every time.  It is an adaptation of the Pop-up Ball; it is slightly smaller and has the addition of handles.  The Pop-up Lantern has been a key player in many successful marketing campaigns for a diverse range of products and services; my favourite was when it was designed as a direct mail piece for a large lighting manufacturer. 

Glamour and Prestige Pyramid 

The Pop-up Pyramid is another automatic pop-up product with a flair for grabbing attention and keeping it.  Direct mail products with such a striking surprise element are second to none and the pyramid shape is one of my favourites.  I always think of the Pyramids in Egypt, their stature and grandiose and your customers will be reminded of the strong construction and building up a brand loyalty relationship with your company.  You can if you so wish add pen holes to one face to transform it into a very novel and unusual desk-top pen holder.

Push and Pull – Very Tactile and Works Well

The Push ‘n’ Pull is a distinctive product that grabs attention immediately and is always picked up again and again – a very playful item indeed and with lots of print area too. The main feature is that as your customer pulls a tab at one end the other end comes out simultaneously when least expected.  With good graphic design you can come up with a truly magnetic and ingenious product that will be perfect for trade-show give-aways in addition to direct mail products.

For more inspiring and unusual designs see popupmailers and whitneywoods