Tripleburst is the Ultimate All-Purpose Event Marketing Product

When we first thought about developing a product with three starburst displays we didn’t really know where it was going to lead. For a start, we weren’t sure how best to present the starburst but as the idea progressed it became more and more obvious that we should develop it as a marketing and publicity product for exhibitions and that is the route that we chose.

The Tripleburst is the ultimate all-purpose event and exhibition publicity piece. It is size A7 which fits comfortably into a jacket or shirt pocket and slides easily into a handbag. The real beauty of the product, however, is that it combines high impact with terrific functionality as it opens to reveal a stunning display of 3 starbursts whilst also offering eight A7 pages for good measure. This particular item was designed by Whitney Woods specifically for use at exhibition venues.

The three starburst displays on the Tripleburst can actually be opened one by one for ease of reference. This makes the product an excellent trade show or exhibition guide. The Tripleburst could be designed for an exhibitor as an invitation to trade show, for example, with one starburst showing a big “exploding” picture of the latest products. The second starburst could show travel directions of how to get to the venue and the third could show a floor plan of how to reach your stand. There is plenty of space for other marketing information and it all folds down to a size that can easily fit into your pocket.

The Tripleburst is also perfect for exhibition organisers as it would make an excellent handy show guide. There is plenty of room to show a list of exhibitors, to give show dates and times, and to advertise key events during the show. The starbursts can be used to show the exhibition hall layout or floor plan; a map and directions on how to actually get to the venue and the third could be to show the venue layout eg car parking, toilets, food points and so on.