Road Show and Outdoor Advertising Ideas to Promote Brand Identity

Are you planning a Road Show or an outdoor advertising campaign? If so you need to capture your audience both at the time and afterwards and I have some unusual and effective products that work. You need something different to make your company stand out from the crowd and turn to your company or services every time.

Bottle Dressing for Tactical Marketing

Everyone carries a bottle of water these days and at all outdoor events and road shows there is usually what I call a pit-stop.  Just imagine the exposure your company would get from bottle collar advertising.  You can advertise absolutely anything with bottle collars, some people think they are just for bottle promotions but this is definitely not the case.  Your brand identity can be conveyed easily with novel and bespoke bottle dressing products. My favourite is the Bottle Banner because of the great amount of print area to broadcast your message.  There are lots of eye-catching ideas and extra bits you can add to the bottle dressing products, a recent one was to add a face with wobbly eyes to free bottles of water issued at an outdoor festival – it was advertising a new product and sales consequently went through the roof!

Become the Face of Marketing

Face Masks are a fabulous idea and can be the face of your company and promote brand identity nationally as well as locally. They are ideal for outdoor advertising – everyone enjoys being outdoor and is a little more relaxed and eager to try something new and unusual.  Face Masks can be used to portray an image of a person, a cartoon character or an animal but the fun doesn’t stop there – you can have eye masks or partial face masks as well. Create a carnival feel for your next outdoor advertising campaign and increase your brand identity potential.

New A7 Carry and Keep Card  

This is a new product and in the few months it has been around feedback has been phenomenal and repeat orders are the norm.  The Carry and Keep Card has a large amount of print area – 2 x A3 sides neatly folded into a sturdy outer cover that can be carried in a pocket easily and referred to again and again.  This product has been working hard for Annual Shows and Exhibitions; it is ideal for advertising local amenities, stands, car park locations for large outdoor events. It has also been a boon for companies doing Road Shows – the format is ideal for advertising product ranges and services and the bonus feature is that they take it away with them.  With your brand identity and logos the Carry and Keep Card keeps on working for you.

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