Powerful B2B Advertising Products with Attention-Grabbing Qualities

The Olympics 2012 Countdown Clock was started this month and before we know where we are we will all be engrossed in the games.  The athletes will be training hard to make sure they are on top form for the games and have a chance of a gold medal for their country.  B2B advertising needs the same dedication, power and strength to ensure it has the winning formula.  I have some super ideas for grabbing the attention of your customers immediately and achieving high response rates.

Over the Bar with a High Jumping Pop-up Box

Sending your customer a Pop-up box for your next B2B advertising campaign is a “dead cert” to be a winner!  The Pop-up box has so much versatility and potential and your customers will be extremely amused and impressed when the product jumps out of its custom mailer and springs into action before their very eyes.  Boxing clever with your design means that you can adapt the box to suit your services or products, and can even send a “mini” replica of your product!  Successful examples of this have been – a cereal box, a box of rice, a shoe box!

Swimming in the fast lane with the Push ‘n’ Pull

To capture attention and keep it you need interactive B2B advertising products and one of my ultimate favourites is the Push ‘n’ Pull.  This product will get your customers talking because they pull a tab at one end to reveal the full message and push it back to hide it again.  Always shown to others the novelty advertising product will get your B2B promotions winning the gold medal.  The Push ‘n’ pull has worked so well for a Professional Magician that his diary is full right up to 2012– his message is – “now you see it, now you don’t”!

Light up the B2B Flame with a Pop-up Lantern

The Pop-up lantern is an adaptation of the unusual and successful Pop-up ball. By adding 2 handles the ball becomes a Pop-up lantern and is a very novel and eye-catching product.  Traditionally the Olympic Flame denotes the start of the games so why not send your customers something to light up relationship marketing and promote customer loyalty with the lantern.  Leaping from the custom mailer the lantern will delight your customers and will definitely be shared with others, which extends your advertising time greatly.

For more information see the website pop-up mailers