Pocket Sized Marketing Products – Small but Perfectly Formed Promotional Ideas

Starbursts - Pocket-sized marketing - interactive promotional ideas

The saying “less is more” is definitely true with pocket-sized marketing products and mini brochures.  Whichever style you need to convey your advertising and marketing message all have the key factor of being small and yet packed with lots of information and print.  Today I have chosen three styles from the range and ideas for how they can be your perfect promotional ideas:

Trade Show and Road Show Mini Brochures  

The Foldilocks mini brochure is ideal for trade shows and exhibitions since the concertina perforated panels all fold away neatly into the outer covers.  Whether you choose the A7 or credit card sized Foldilocks for your road show or trade show mini brochure you always have a great amount of print area.  Add to this the option of printing loyalty vouchers or discount coupons on one or more of the panels too due to the perforations makes it one of the must-have promotional ideas.

Product Information at a Glance

The Carry and Keep Card is very popular for designing and printing as a product information mini brochure.  The main concept behind these pocket-sized marketing products and promotional ideas is that they are A7 in outer size but with an inner sheet opening up to A3.  This is why they are exactly as the name suggests – a carry me and keep me card for reference purposes yet without the bulk of a big brochure.   Your target audience can easily carry the Carry and Keep Card in a pocket or handbag or can even be stored in a drawer for easy reference.

Pocket-sized Venue and Tourist Guides

A favourite of mine is the Starburst; this is a folded product that adds an unusual dimension to pocket-sized marketing products.  The inner sheets open up like a flower coming into bloom from the sturdy outer covers in A7 or credit-card sizes making them very interactive and attractive to use.  This is why the Starburst options make ideal promotional ideas for the tourism and leisure sectors and are perfect for hosting venue guides and maps too. The Starbust format is available in custom shapes and in larger sizes too.

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