Interactive Products – Effective Advertising Direct Mail

Interactive Products - Effective Advertising Direct Mail

In this new age of social media and technology you may think that direct mail is “old hat”; I can tell you it most definitely isn’t, however the fashion has changed somewhat.  You need to give your direct mail wardrobe a make-over and throw out all the pamphlets and letters and design a new collection which includes interactive products.  Need some inspiration?  Read on:

Trendy and Mysterious Number – Red Reveal Reader

The Red Reveal Reader interactive products offer a wonderful way of conveying an idea or message to your customers. The magic film in the ‘reveal reader’ decodes a scrambled and hidden message which is printed in specially designed print. By creating such high levels of interaction with your customer the Red Reveal encourages your customer to really engage with your promotional marketing message making it entertaining and effective advertising direct mail.

Telescopic Box – Vision for Advertising Direct Mail 

For a very impressive and novel form of advertising direct mail the Telescopic Box is on e of the best attention-grabbing and interactive products.  This product is very versatile too; you can even add a small sample to the box within a box design if your product is suitable.  Sample packets and sachets are ideal; and during the festive period often a small chocolate is included in the unusual interactive products. The inner extends to almost 720 mm in length which is a huge print area for your marketing message! A catwalk direct mail product if ever I saw one.

Changing Images – Perfect for Grabbing Attention

The changing images Dissolving Picture range – novel interactive products that require your customer to pull a tab to see a changing image.  The Cover Dissolve is a favourite of mine, the picture changes simply by lifting the cover.   Since there are different sizes to choose from in this range there is the perfect design and size for your next advertising direct mail campaign.  Simply by bringing your direct mail bang up to date and on trend you will achieve better response rates!

If you fancy taking a look at some samples click here or for prices click here

More ideas and inspiration can be viewed at popupmailers