Interactive Products are the Best Advertising Ideas for Increased Response Rates

Amusing and tactile marketing products are the best advertising ideas for capturing attention and generating superb response rates. Today I have chosen to highlight three products that have all gained an excellent reputation in direct mailing campaigns.

Moving with the times Flicker Card

The Flicker Card is a very entertaining and tactile product that your customers will not be able to put down.  To reveal the message your customer pulls a tab and the inner sections flow through in a sort of waterfall effect.  This product is available in a variety of sizes and has ample room for print; you can let your creative juices flow and create a novel and amusing Flicker Card for your next direct marketing campaign.  Your customer will be captivated by the Flicker Card design and you can be confident that your company is in their focus and that they will show to colleagues which will further extend your advertising exposure.

Extending your Customer Base Extender Card

The Extender Card is another very interactive and attention-grabbing product that will arouse curiosity from the moment it lands in your customers’ post tray.  This product is what is known as “lumpy mail” or “chunky mail”; sent out in a custom mailer and looking bold and showy your customer can’t wait to open it to see what is inside. There is a large amount of print area on the product and it is one of the best advertising ideas for catching attention and increasing response rates.

Loop the Loop with the Interloop Mailer

For entertainment value the Interloop Mailer is a first class product.  It always reminds me of the “Rubik Cube” since you have to turn, and turn and turn again to reveal the message.  It gives a fresh approach to direct mailing campaigns; your customers are so absorbed by the product and they share it with others due to the very novel design.  You will find that your customers can’t put the product down and your company will be in their focus for a very long time.

For more ideas and demo videos see the website whitneywoods