Increase B2B Direct Mail Response Rates with Pop-up Balls

Football fans will be getting ready to watch the F A Cup Final on Saturday and will have set out their plans for the day accordingly.  With Direct Mail Campaigns you set out your goals and you want to score well so the best attack is with dimensional mail items. Dimensional and interactive mail will definitely not get the red card:

Net your customers with Pop-up Balls

The Pop-up Balls are fabulous products for instigating laughter and creating a talking point. They are sent in a custom mailer and look very impressive in the post tray amongst all the boring flat mail. This always means that they evoke curiosity and are opened immediately and this is where the whistle is blown and the fun begins.  The Pop-up Ball bounces out in a vivacious manner with your company details on much to the surprise of your customer.  This is attention-grabbing and amusing for them and they give more time and attention to it than a regular flyer or pamphlet.  Often discussed at coffee break with others also give you a chance to get more customers on aggregate!

Desk-Top Novelty Pop-up Balls

By adding pen holes or a calendar (or even both) you can ensure that your Pop-up Ball stays on your customers’ desk for a very long time. This will be a constant reminder of your company and you know you are onto a winning formula by sending a direct mail piece that is perceived as a gift.  This product has been depicted as a football, a globe and a cupcake for extra novelty value too.  Other shapes are available – the Pop-up Cube is also a very popular shape with a winning reputation and can also easily be transformed into a multifunctional desk-top product. 

Shine through with Pop-up Ball Lantern

Another popular idea has been the addition of handles to adapt the product into a Pop-up Lantern.  Initially this was used for a direct mail campaign for a food wholesalers with an eastern products launch, however it has also been used for promotions requiring messages such as “don’t get left in the dark” and “shine with us” to name just a couple. Pop-up Products really capture attention and keep it so why not see for yourself for your next premiership sales drive?

See lots more information and ideas at whitneywoods.com