Effective Marketing Ideas with Attitude that Work

For a marketing campaign to be successful you need good research into your target audience, backed up by powerful promotional products.  I can help with ideas for amazing marketing products that have gained a reputation for increasing exposure and response rates.

Multifunctional Pen Pots

Sending something novel and unusual in the form of a pen pot or desk tidy will work every day for you. Each and every time your customer reaches for an item they are reminded of you and your company.  There are different designs of pen pots but my favourite is the pen pal with header.  The header card increases the display significantly and stands to attention on your customers’ desk; a fabulous B2B marketing aid for mailing and give-aways. Having lots of printing area means that the design possibilities are endless – and they can be made into custom shapes aswell – Perfect!

Messages with the Comfort Factor                                                     

The old saying “A man’s home is his castle” is well known and is very true.  We all heave a sigh of relief when we get home from a hectic day at the office or a stressful trip to the supermarket and that is exactly why the Pop-up House is always received with warmth and affection.  The perception of a house shape is one of security and safety – and this is exactly the reason why it is a popular choice for advertising campaigns.  The product jumps out of its custom mailer and straight away is warmly received. There are far too many success stories to share, however a few examples are:  a well known sofa and furniture chain, a top class hotel group who sent the message “home from home”, insurance companies, a security company, a carpet and wooden floor chain.

Pop-up Ball rolls into play

A Pop-up Ball, which also has an exciting personality like the pop-up house whereby it leaps from the mailing to the delight of your customer and begins working for you straight away, is a great product for a B2B mailing campaign. There are 14 printing areas; hence it is quite often used as a calendar – which once again will sit on a desk for a long time.  The novelty value of the pop-up ball means that it is played with and shown to others – extending your profile all the while! 

For more information and ideas please see the website pop-up mailers