Drive your marketing message home with a pop up house from Whitney Woods

As with many of our promotional pop up products our pop-up house has been used with great success in B2B direct mail campaigns over the years.  Due to its unique shape it has proven particularly popular with businesses related to the housing sector, such as mortgage companies, home insurance companies and house builders etc.  In addition to this it’s shape has also leant itself perfectly to ‘we are moving’ campaigns whether it’s moving to a larger site following successful growth of a company or perhaps a move to more prestigious offices which companies have really wanted to shout about.

The pop-up action is great for capturing the attention of your audience and getting your marketing message noticed, but there is a way to improve on this performance even further.  Give your marketing message a longer by adding a few holes to the top of the pop-up house, this way the product can be successfully converted into a very attractive pen holder. A fun and useful novelty that you customer wont want to throw away and then each time your customer reaches out for a pen, your promotional message will come into view.

Alternatively incorporate a calendar into the design of your product and again the product becomes a handy desktop item your customer will really want to keep.  This simple conversion will add months to the life of your promotion and ensures that you get maximum value for money from your promotional giveaway product.