How to Draw Attention to Events and Exhibition Marketing Materials
As an events organizer you can book the best of everything for certain events – the best venue, the finest caterers, the most popular entertainers and so on – but not every event is a glitzy affair with fine food and free-flowing bubbly. When you cannot depend on these factors to supply the pulling power how do you entice visitors? One thing is for sure; if your events marketing and publicity materials are uninspiring then you are really up against it.
There are lots of promotional products on the market today that are suitable for events promotions but sometimes the product lacks punch and glamour. Let’s say that the event is a new product launch and the new product is a sump pump! You can’t make a 3-D all-action rubber-band powered pop-up in the shape of a sump pump so where do you start? Well, I have one suggestion and it’s an old favourite – but a very versatile one.
Custom designed pop-up cards are extremely versatile which makes them ideal as a piece of events publicity material. For an event invitation for example, custom cards can provide the ideal solution to the question, “How do I draw attention to my product?” The type of pop-up mechanism in the picture is called a parallelogram stand-up and it lends itself to being cut into virtually any shape. So if you were wondering how to give a sump pump some impact then this could be the answer. This quality also puts custom pop-up cards in the frame for product launch publicity. Of course, pop-up cards can be used for more attractive products and can offer options to show room settings and so on. As an extra service and to aid expediency we are also able mail out your event invitation to your own customer and contact database.
The beauty of pop up cards is their versatility and we have created automatic pop-up cards in a variety of guises for use at corporate events, exhibitions and other special events. A parallelogram stand-up as featured here is particularly versatile, the beauty of the product being that the stand up can be die-cut to more or less any two-dimensional shape. This offers an answer to more than one creative dilemma. An obvious example is – how to make a boring product look interesting. Adding a pop-up element can liven up a potentially dull invitation.
Using a couple of stand-up pieces gives the card some depth and allows you to create showroom settings and street scenes for example. Too many pop-ups can be overkill and no more than three should be the rule. It is also advisable not to make the shapes over fussy as it is the pop-up action that is eye catching and not the intricacy of the die-cutting. The success of your event invitation is in the pop-up action and if the parallelogram is not what you are looking for then you should consider the V-Fold pop-up card as an alternative. The card in the photograph was used in the launch of a new publication.
