NC Squared

The Distribution Engine app from NC Squared was built entirely using Force.com technology making it a native Salesforce application. Looking to promote the product to a new audience, NC Squared identified the Salesforce ‘Dreamforce’ conference as a fantastic opportunity. Visitors to this conference were likely to be a Salesforce user already or at least strongly considering it in the future. Potential to sell the ‘add on’ app to this audience could be huge. With their attendance at the 2016 Dreamforce conference booked, NC Squared had plenty to do.

“As well as creating an inviting booth to encourage maximum footfall on the day, it was equally important to make sure visitors to our stand left with key information about the product. This information would likely be shared with other colleagues on return to the office and be key in hooking potential customers.”

Knowing that visitors to the event would be bombarded with information NC Squared wanted to created a suitable handout. They wanted something easy to carry around, which presented information in an easy to digest format and that would hold the many key selling points of their product.

“We came across the Whitney Woods product range whilst searching the internet and felt the Foldilocks mini brochure matched our criteria perfectly. The A7 size was compact enough to fit in a pocket, plus the numerous inner cards made perfect ‘flash cards’ for our key product information.”