How to attract visitors and exhibitors to Exhibitions and Events
Sophisticated cardboard engineering techniques were put to good use when the first pop-up house was designed as the eye-catching product has grown in popularity over the years to become a regular inclusion in advertising and marketing campaigns. Whilst the recent slump in the housing market has had a drastic effect on the house building and construction industries and also on mortgage companies it has not affected the production of pop-up houses. It seems that companies who have already committed to events, exhibitions and trade shows are putting in extra effort to attract visitors and exhibitors alike and the promotional product that fits the bill is the pop-up house.
The pop-up house makes an excellent high-impact event invitation. It is an extremely versatile shape lending itself to being designed as a house, a shop, a bank, a restaurant, pub, a greenhouse, a cabin – in fact any building with a pitched roof. Its automatic pop-up action is a guarantee that the product is noticed. Customers will also “bounce” it a lot, making it an extremely interactive and memorable events invitation indeed.
Pop-up houses also make excellent desktop pen holders and you only need to use one roof panel in order to make the transformation! We are able supply the house with 4 holes in one roof panel – or 4 holes in both roof panels if you prefer, which makes the change from pop-up house to pop-up pen holder whilst all the time acting as a high impact event invitation.
The product is not confined to use as an invitation as it has great potential to convey product information. It has a quite unique shape and its automatic pop-up action grabs attention and draws focus to the message printed on the product. This makes the pop-up house an ideal vehicle for carrying product information. This, in turn, means that the pop-up house is an excellent choice as publicity material for a product launch or as an entertaining and informative hand out at an event or exhibition. The fact that it comes in a neat, compact but chunky custom printed pack only adds to the appeal of the pop-up house and to its success as an events publicity product. It is no surprise that the pop-up house has been included in our special collection of marketing and publicity materials for events and exhibitions – The Events Emporium.
The automatic pop-up house is supplied in different sizes and is usually supplied compressed in its own custom-printed mailing pack ready for sending out to your target audience. We are also a mailing house and we are able to back up our print and manufacturing services with a mailing service in order to supply a worry-free solution to event publicity headaches.
