Entertaining Marketing Techniques for Direct Mail Advertising

It is the time of year when we are all busy with Christmas preparations – the shopping, the decorating, the party planning which is why you need direct mail that will capture attention immediately and keep it.  The way to do this is with entertaining marketing techniques that your customer will enjoy receiving and will absorb the information too.

Deck the Halls with a Pop-up Lantern 

The Pop-up Lantern is a quirky little product with a cheeky personality that is eye-catching and obtains customer focus immediately on receipt. It arrives in its’ customised mailer which looks tempting and will be opened immediately. On opening the Pop-up Lantern leaps free and starts to work for you in a most amusing way.  Often this product is sent as an alternative Christmas Card;

however it plays a key role in direct mail advertising throughout the calendar year too. Recently it was designed to advertise outdoor events for a corporate team building company and was so successful that we are currently producing a repeat order for them.

All Your Customers Want for Christmas …………

…is a Pop-up Box. A product that is a delight to receive, will be retained and will continue to work for you long after the festive decorations have been taken down.  There are many entertaining marketing techniques you can apply to the Pop-up Box to ensure that it works hard for you and remains on your customers desk serving as a constant reminder of your company. The ways you can adapt your customised Pop-up Box are by adding pen holes – everyone needs a desk-top or workplace pen pot so you are onto a winner with this. Another direct mail advertising tip is to add a coin slot to the product, this creates office banter and the possibilities are endless for it – a money box, a swear box, a suggestion box and a fines box are some of the successful adaptations.

Winter Wonderland Changing Picture

 The Picture Dissolves are absolutely wonderful for being tactile and amusing.  They are available in a variety of sizes and designs and add kudos to any direct mail advertising campaign.  They are particularly suited to messages about “before and after”, “changes”, “from this to this” and have gained a remarkable record as a vest selling product. Entertaining marketing techniques capture attention and keep it – perfect!

For more ideas see whitneywoods and popupmailers