Unusual Direct Marketing Communication with Interactive Products

Well it’s back to business as usual, new terms begin and the last Bank Holiday of the year has been and gone. You now need to capture attention with creative and interactive direct mail products that your customer won’t be able to put down. Flat flyers and pamphlets simply do not work these days, often ending up in the bin straight away.  I have some super ideas for your next direct marketing campaign that will have your customers’ talking about you for a very long time – and ordering:

Twisting and Turning Interloop

The Interloop Mailer is a mind-blowing product that grabs attention immediately and keeps it; the design is such that to reveal the full message your customer has to turn and turn over and over again. Due to this playful nature it is a product that will be discussed with others and will be passed around the office time and time again.  The Interloop Mailer knocks spots off flat mail and is supplied with high gloss laminate to maintain its’ shine even though it will be handled a lot. This product has gained a superb reputation as a DM piece and has recently become a popular choice for Event Invitations too.

Getting noticed is easy with the Flicker Card  

The Flicker Card is another novel and playful direct marketing product; to unleash the full message your customer pulls a tab and the inner folds flow through in a very entertaining fashion.  There is a lot of printing space and since this product is very tactile your customer will pick it up again and again.  The Flicker Card is available in a variety of sizes and is a perfect choice for adding kudos to your next marketing campaign. This interactive product has worked hard for many blue chip companies and in one case a staged promotion is being run very successfully and increasing brand awareness for them.

Dynamic Dissolvers for Interaction and Impact  

A changing picture that your customer can play with is an unusual form of direct marketing which will be eye-catching and attention-grabbing every time. The Cover Dissolve and Picture Dissolvers are a range of products that are perfect to convey messages of “before and after”, “from this to this”, “we have moved”, “we have more” – in fact the list is endless. There is even a Double Dissolver for twice the impact – two changing pictures for adding extra weight to your campaign.

For more ideas and demo videos see the website whitneywoods