Use Extending Promotional Ideas to Generate Higher Response Rates

Today is the longest day – the most hours of daylight in the year, otherwise known as summer solstice.  This made me think about the successful promotional ideas that use extension to catch attention and generate excellent response rates. I have some favourites and I will share them here today.

Expand your Customer Numbers with Extender Card                                                                                        

The Extender Card is a very impressive and interactive product that ticks all the boxes as a dimensional direct mail piece.  The card is sent in a custom mailer which stands out amongst the other post and means that it is opened immediately.  When opened your customer pulls the card and it extends to almost three times its original size.  This is a surprise for your customer and means that their focus is on your company and your message for much longer than it would be with a boring flat flyer. Customer interaction products guarantee that you will not be ignored and is a clever way to attract more customers.

Look into a Bright Future with the Telescopic Box

The Telescopic Box is a dynamic and novel approach to promotional ideas with potential for increasing response rates.  This is a relatively new product that is gaining popularity all the time and has worked well for many companies already.  The Telescopic Box arrives in its’ custom mailer and customer interaction is required to reveal the full message which extends via interlocking sections to an incredible 720 mm in length. A bonus with this product is that you can add an extra message or letter in the box itself. This opportunity was taken by a well known chocolate manufacturer recently to promote a new chocolate bar and a small sample was sent in the box itself! 

Distinctive Side Shooter Grabs Attention

The Sideshooter is one of the most powerful promotional ideas; as it is removed from the custom mailer two arms shoot out from the main body simultaneously and this captures your customers’ attention instantly. This is a fabulous product for impressing your customers; the element of surprise means that they will almost always show to others which extends your advertising profile greatly too. There is lots of room for printing your company details and your message in an innovative and energetic way.

For more information and ideas see the website whitneywoods