Direct Mail Products – Clever Direct Mail Ideas

Direct Mail should be eye-catching and interesting otherwise it may very well end up in the bin before it even reaches your target audience. I have some very unusual and clever direct mail ideas that will ensure your mail reaches its destination and will be kept for a very long time.  I will share a few of my favourites here now:

Pop-Up Gem will shine through

An automatic pop-up bursts from its custom mailer to the delight of your customer. They will be so surprised and impressed that they will definitely read and remember the message and almost certainly show to others.  There are different shapes available in the Pop-Up Gems range, my particular favourite is the Pop-Up Hexapop which is a product with 12 faces making it perfect to send as a desk-top calendar too!

Telescopic Box – Amazing Vision  

The Telescopic Box is a first-class product for attention-grabbing; from the minute it lands in the post tray it will arouse curiosity and will amuse your customer when opened.  There is a large amount of print area with this product and your customer will be impressed when they open the mailing box to discover another box that extends in four sections to 720mm.  The end box can even contain a letter or card – another surprise for your customer.  This product is ideal for themes of growth and expansion and is also popular for direct mail messages advertising a message about vision and future.

Interloop Mailer has Playful Quality

Clever Direct Mail ideas are the ones that get you noticed and the Interloop Mailer will definitely be a talking point at coffee break. The full message is only revealed as your customer turns and turns the product, it reminds me of the Rubik’s Cube effect. The scope for graphic design with this product is extensive and is not as complicated as you might think at first.  Unlike boring flat mail the Interloop Mailer will not be thrown in to the nearest recycling bin it will be read and noted and shown to others – extending your advertising time greatly.

For more information and photographs please see the website pop-up mailers