Making a Promotional Campaign Fun and Effective is Easy

When planning a promotional campaign you need new, fresh and vibrant ideas to make you stand out from the rest.  That’s why using creative and unusual direct mail ideas will work so well for you. With lots of interaction and the element of surprise your B2B direct mail will be opened, read and responded to if you use attention-grabbing products.  Some ideas currently in the Top 20 for promotional products are:

Pop-Up Ball will Roll-in the Sales

This product is a cheeky little devil; it sits in the post pile in its custom mailer enticingly awaiting your customers’ reaction when as the mailer is opened the ball leaps into action with energy and surprise. The Pop-up Ball can be sent simply as it is with your custom print advertising or another novel idea is to add pen holes or a calendar – or even both which is perceived as a gift!  The Ball can also be sent as a representative of a product or object and has been in some very successful promotional campaigns when portrayed as a golf ball, a cup cake, a globe and a football.

Sparkling Pop-up Gems will Shine

The Pop-up Gem shapes will shine through for a promotional campaign.  These shapes are so unusual and the most popular one is the Pop-Up Diamond.  They do say that “Diamonds are a Girl’s Best Friend” and it would appear that they are also a customers’ best friend.  The cutting edge shape is so original that it is always so warmly received and shown to others which is great for your marketing and advertising.  This Pop-up has recently been used in a nationwide promotional campaign for a party and event supplier who was advertising Royal Wedding Party products and they were overwhelmed by the feedback and response.

Money Box Pop-Up is a Novelty

Added to the successful pop-up mailers list recently is the Pop-up Money Box.  This is a Pop-up product with a coin slot and can be sent with either a serious message for charitable organisations or in B2 direct mail promotional campaigns with amusing slogans along with your customised print. Recent additions to the range have been – a fines box for not making the coffee, a fines box for being late in the office and a swear box.

For more exciting ideas for your next campaign see the website pop-up mailers