How to achieve Great Results from B2B Magazine Advertising

Picture the scene….it’s Monday morning, there is a pile of post and brochures to open and a magazine catches your eye straight away with its unusual and intriguing cover mount, you take a closer look straight away and then save for perusal again at your mid-morning coffee break! This is exactly what your readers will do with your B2B Magazine Advertising if you use creative and appealing Cover Mounts and Bound- in inserts.

Interesting Cover Mounts Promote Curiosity

To stand out from your competitors your publication must grab attention immediately and you can do this easily with cover mounts. As the name suggests this is advertising mounted on the cover to promote curiosity straight away.   This is ideal for B2B Magazine Advertising because you have to ensure that your reader finds your article interesting and actually reads it.  There are lots of ideas for cover mounts; one particular favourite of mine is the Two Pop Box.  I love the fact that the reader is not expecting the two pop-up cubes to leap into action when the flip up catch is released. This is ideal for capturing your readers’ attention which in turn will ensure they read the full article within the magazine. Rather like “dangling the bait” and “reeling your reader in” when they are on the hook. There is a larger version also, the Spring Box which has 4 x pop-up cubes giving you a larger capacity for printing should you need it.

Impressive B2B Magazine Inserts are “bound” to work

I now share with you the advantages of using Bound -In Inserts for B2B Magazine Advertising. You need the reader to see your advertisement or editorial first and this can be achieved simply by using a Bound-in insert.  There are many designs and sizes available including the popular stand up card. As the name suggests this is a card that stands up prominently in the magazine and your advert or news is the first thing the reader sees.  This form of communication is far more effective than standard on –page adverts or editorial columns. Every time the magazine is picked up the reader is guided to your page which is exactly what you want.

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