How to Improve Response Rates from Direct Mail Campaigns

Red Reveal - Direct Mail Campaigns Success

To ensure that your company is the one that your customers thinks about first you have to be one step ahead of the game every time.   The common misconception that direct mail is “old hat” and that the only marketing required is with digital channels is simply not the case, all marketing avenues work together, however direct mail with surprising elements and “longevity” will improve your response rates greatly. I have chosen two products to chat about today that make sure your message is opened, read and responded to:

Red Reveal – Revealing and Playful Qualities

The Red Reveal, whilst being a relatively new product to our range it is already returning excellent feedback. This is because it is a very interactive and teasing product. The key feature with the Red Reveal is that a “garbled” message is sent to customers and prospects and it can only be deciphered by using the magic film reader card inserted into the product. Because of this feature it is popular for what we call a “teaser” campaign”; this is where message cards are sent out in stages – all the while keeping your marketing project alive and kicking.  The Red Reveal Reader Cards are memorable direct mail campaigns pieces.

Shining example of Pop up Direct Mail

All the pop up direct mail pieces are full of energy and surprise and the Pop up Lantern is no exception.  It is a most unusual format and a shining example of how you can improve response rates with direct mail campaigns that have more impact than boring flat mail and flyers. Do the comparison: an e-shot lands in your customer’s in-box and has just seconds to impress……..a Pop up Lantern lands in a chunky mailer in their post tray, creates curiosity and entices them to open it up! An e-shot may be deleted in a second or even end up in the junk mail folder whereas your customised Pop up Lantern cannot be ignored as it leaps free springing into shape and delivering your marketing message.

For more ideas for your next direct mail campaigns see popupmailers