Product marketing ideas – try high impact promotional products

Launching a new product can be a multi-faceted effort with the campaign spreading across many different forms of media. The Whitney Woods range of products is suitable for consideration for many aspects of a new product launch. For example – as handouts at a launch event, for inclusion in a direct marketing campaign, as invitations to the launch event as part of a new launch special offer promotion and so on.

One vitally important consideration is that the chosen vehicle absolutely must grab the attention of your customers in order to give the product launch a chance to become a success. The product at the heart of the launch campaign will dictate the style of the advertising piece. A product that we will call “Big Shot” might call for an all-action promotional pop-up product, whereas a product called “Sea Breeze” would probably call for something with greater subtlety.

Let’s look at our product called “Big Shot” and let’s make it “ugly” – an industrial cleaning gunk! Straight away, the feeling is that this product might need a product marketing lift to get it noticed in amongst the plethora of other cleaning materials available to the industrial marketplace. Of equal, if not greater importance, is that the direct mailing piece should make your customer sit up and take notice of the product launch piece. If the mailer could also double as something that might remain on your customer’s desk then you have got a real winner.

In this instance a promotional piece like a pop up ball or a pop-up cube would sound perfect for the product launch. Both have plenty of room for promotional print, both lie flat in an envelope before jumping out into your customer’s hands and both can be made into desk top pen holders which will help them to stay in front of your customer for ages.