Interactive Mailers – Effective Direct Mail Ideas
- Your Customers Carry it and Keep it – The Carry and Keep Card
Interactive and tactile direct mail cannot fail to gain maximum attention and generate increased response rates. It is a proven fact that interactive mailers not only grab attention but they maintain it too. Surprise your customers with entertaining and effective direct mail ideas and wait for your telephone to start ringing.
Sideshooter – Entertains your Target Audience
The Sideshooter is a most unusual and effective direct mail idea due to its very entertaining and surprising qualities. The biggest surprise is that as your customer removes the product from its mailer two arms shoot out from the main body at the same time when least expected. This is always well received and achieves maximum focus on your marketing message. There is a large amount of print area on this product and you can create something truly distinctive and captivating for your target audience. This product almost triples in size and has successfully carried messages about “instant growth” and extension.
Carry and Keep Card
The Carry and Keep Cards are A7 in size and have become very effective direct mail ideas in recent months. Starting out as an addition to the tourism products it has quickly gained pace as a form of direct mail and a trade show give-away. This is because it does exactly as you would expect from the name – your customers can carry the product in a pocket or handbag and keep for future reference. The sturdy A7 covers open up to a massive A3 double sided sheet that you can simply pack with vital information. Interactive mailers knock spots off boring flat letters and since your customers have to unfold the Carry and Keep it cannot and will not be ignored.
Pop-up Magic – Effective Direct Mail Ideas
The pop-up products are absolutely fabulous at achieving a response and the greatest focus on your marketing message. They leap free from your customised mailer with energy and vigour and start working for you immediately. By far the most popular in the range is the Pop-up Cube which is available in four sizes and with or without pen holes. With so many options for you to select from there is a perfect interactive mailer for your campaign.
See more photos and demo videos at popupmailers