Make your Advertising Campaign Successful with Lumpy Mail

I was very pleased yesterday when a customer called to thank us for the excellent response rates he had achieved with a lumpy mail product. He also told me that he had started to rely solely on e-mail marketing and has now realised he was so wrong to dismiss the benefits of direct mailing.  A mixture of the two is essential, rather like when we visit a sweetie shop, we don’t always choose the same sweets do we?

Space Dust Surprise Pop-up Cube

I remember as a child buying space dust from the corner shop and being shocked and amused by the popping inside my mouth; you can entertain your customers with the Pop up Cube.  This is a lumpy mail product that arrives in your customised mailing envelope and when opened it leaps free when least expected ensuring that focus is on your message immediately.  Making your advertising campaign successful is easy with the Pop up Cube. My tip for extra exposure is to add pen holes to the top so that it is used every working day – there is still a large amount of print area for your marketing.

Chocolate Box – Appealing Lumpy Mail

Along similar lines and leaping from the mailer is the Pop Up Chocolate Box shape, this is very unusual and will stand proudly on a work station or desk for a very long time.  There is a great amount of room on this pop up for your promotional print and the surprising qualities make it a very popular choice indeed. Chocolates and sweets are regarded as a reward or a little bit of indulgence which is why your advertising campaign will be successful with this product.

Telescopic Box – Lumpy Mail at its Best

The Telescopic Box has become my favourite of all the lumpy mail products, it is sort of a box within a box and has so much potential.  Your customer will be amazed as they pull out the card and it extends to 720 mm – it reminds me of the red liquorice that I pulled and stretched as a child. And that’s not all folks; you can include a Call to Action Card and even a small sample if this is suited to your business. 

For more ideas and inspiration for advertising campaigns see popupmailers