Creative Direct Mail Pieces for your Best Marketing Campaigns

The best marketing campaigns are the ones that “pack a punch” and by this I mean the ones using creative direct mail pieces with a wow factor.  If you don’t capture attention immediately your message could well end up in the recycling bin in seconds.  To ensure that your communication reaches your target audience you need creative direct mail pieces with amusing elements.

Box Clever with Chunky Mail Pop-up Box

The Pop-up Box or Cuboid as it is sometimes referred to, is a first class direct mail piece and has played the key role in some of the very best marketing campaigns according to the feedback received.  Easy to design your artwork and providing an ideal platform for direct mail advertising the Pop-up Box is sent in a customised mailer which is eye-catching and attention grabbing in the post tray.  This means that rather than being dismissed as “junk” it is perceived as a more substantial product and will reach your desired contacts desk.  Once the mailer is opened the Pop-up Box leaps free much to the delight of your customer and co-workers alike. 

Coin in with a twist

Adapting your Pop-up Box to be a money box is a delightful way of creating a product that becomes a central feature in your customers’ workplace and a constant reminder of your company.  Creative direct mail pieces such as the Pop-up Money Box are perfect for encouraging “office banter” and more focus on your company details.  This idea has taken off really well and successful advertising has been reported when designed as a “fines box” for who missed their turn on the coffee run, a “swear box” and also as a “charity box” – a penny a day for the local hospice. 

Round up Your Response Rates

You may prefer the Pop-up Ball instead for your next marketing campaign; this product is also sent in a chunky mailer and bounces free on opening.  Add pen holes and you have a desk-top product that will stay with your customers for a very long time indeed.  Whichever format you choose your pop-up products will create a lasting memory and you can rest assured that your creative direct mail pieces are working for you.

For more creative ideas for the best marketing campaigns see popupmailers