Ring in the Changes to your Direct Mail and Marketing Strategy

For the New Year you may need to review your marketing strategy to ensure that 2012 is your best year yet and I have some tips that will help you to achieve that.  Dust off the cobwebs and clean your database of contacts, decide what you want and need to say and then comes the best bit – choosing which dimensional mailer you are going to use:

Sing Auld Lang Syne to Boring Flat Mail

Achieve better response rates and impress your customers this year with interactive and dimensional direct mail products.  Dimensional mail knocks spots off sales letters and flat pamphlets and the Flicker Card should be a top choice every time.  We often call these the “waterfall cards” because they have an amusing flowing design to them. Available in different sizes the Flicker Card has a large amount of print area and it has a “can’t put down” element to it which means that your customers will absorb your message and will also share with others.  Using the Flicker Card is clever marketing strategy with a clever product.

Fire Crackers and Surprise for New Year

We may all have enjoyed the New Year’s Eve Party but that doesn’t have to be the end of the enjoyment, you can send novelty and entertaining dimensional direct mail products all year round. The Jumpinjax is a tremendous product for grabbing attention and makes an ideal item to add to your marketing strategy for 2012. There are four small pop-up cubes that leap free from the sleeve as soon as it is released and this is a great surprise for your customers and creates a talking point straight away.  There is plenty of print area on the outer sleeve, the card insert and even on the cubes. 

Take a fresh look at your Direct Mail

In 2011 the Telescopic Box became a very popular choice for direct mail campaigns because it has so much print area.  It is a box within a box extending to 720 mm and can hold a small sachet or sample for your customers which is very amusing indeed. This product gives you great potential for delivering your message in a novel and unusual way.  The Telescopic Box is an obvious choice for messages about “growth”, “extension” and “increase to range” but is also a most enticing product for any occasion at all.  It simply begs to be opened when it arrives in the mail tray.

For more inspiring new year ideas see popupmailers