Whitney Woods Pocket Sized Marketing Products enter Top Selling Chart

In 2011 Whitney Woods introduced a pocket-sized range which was primarily for the Tourism and Events Sector.  However due to the novelty value and “carry and keep” qualities these products are now in the top selling charts and are successfully designed for a variety of uses.

Unfold a World of Opportunity with the Foldilocks 

The Foldilocks is a mini booklet format that has great print area and folds up into a pocket sized marketing product.  I like the Foldilocks because it has perforated panels and these can be used for issuing discounts and coupons which can contribute towards brand loyalty campaigns.  The panels are secured in sturdy outer cover that has a locking tab to prevent damage.  After much success in the Events and Tourism sectors marketing professionals saw the advantages of using products that can be carried in a pocket or handbag and as such the Foldilocks has entered the top selling chart as a portable marketing product. Available in A7 and credit card sizes you choose the perfect layout for your project and away you go.

Carry ‘n’ Keep – Exactly as the name suggests

My ultimate favourite in the range is the Carry ‘n’ Keep; This is A7 in size and is hard-wearing covers that house an A3 folded sheet – wow all that printing area and it can still be carried in your pocket! As a Tourism product its success revolved around the fact that advertising space could be sold making the product completely self-funding!  As a Trade-Show and Event give-away there is ample printing area on both sides for your promotion and the Carry ‘n’ Keep will be exactly that!  Carried away and kept for future reference.  Recently a large furniture chain used the Carry ‘n’ Keep for a mailing campaign to past and present customers with lots of special offers and opening times at different stores on. Feedback was excellent.

Starbursts – Flamboyant and Theatrical

If you need something more vibrant and showy the Starburst Fold products will be right up your street. Now available as credit card sized or A7 these are becoming exceptionally popular for direct mail campaigns, event invitations and mini booklets.  They have been around for a while for tourism and local authority maps and town plans and are now bursting into life as pocket sized marketing products with zest and kudos.

For more pocket sized products and other ideas see whitneywoods