Tip from the top # 2 – Don’t be afraid to do things differently!

Or as David Ogilvy put it “Leaders grasp nettles.”

 Many of our customers are advertising and marketing agencies who are often very keen to use our innovative products to help to sell their clients’ products but no matter how those agencies might promote the use of high-impact direct mail products, there are many client companies who opt for plain leaflets and booklets. “It’s too far out for us.” “We don’t want to create a fuss” – and so on. Luckily for us there are other clients who immediately see the massive advantages of opting for a product with impact and high recall – they are the ones who “grasp nettles” according to David Ogilvy. They are the leaders.

 At Whitney Woods we always feel it is better to create a fuss, we believe creating a fuss is precisely what advertising is all about, it’s how to get noticed and how to make your promotion a success.

 Some of our best selling lines such as the Jumpinjax and Springbox are those which create the biggest fuss of all, these high impact products are perfect for the type of brave, trail blazing campaign Ogilvy was referring to. Jumpinjax is extremely popular for its high energy in your face impact and has been used with great effect and huge success as both a direct mail piece and event or promotions hand out.