Successful Direct Mail for b2b Sales and Marketing

Today is Shrove Tuesday, also known as Pancake Day. This is traditionally the day for using up the rich foods in the cupboard – eggs, milk and sugar prior to the sacrifices made for the period of Lent. Good pancakes are the result of a smoothly blended batter with lots of unusual toppings; rather like Direct Mail – blend together your good customer base and target lists and add the ultimate topping – interactive and creative mail items!

 Versatile and Novel Pop-Up Cuboid  

A Pop-up Cuboid is a superb ingredient for your next sales and marketing recipe. This promotional product can be sent as a desk gift which adds to the power of your advertising campaign; simply by adding pen holes or a slot to the Pop-up Cuboid transforms it into a pen holder or a money box.  Adding wobbly bits to the pop-up cuboid can also be very creative and eye-catching.  Everyone likes to try different toppings on their pancakes and I suggest just a few variations with the Pop-up Cuboid here.

Power Pen Pal – Desk Tidy with Personality

How about a desk tidy with a difference?  The Power Pen Pal is a marketing product that will delight your customer when it escapes from its’ custom mailer and begins working for you immediately.  It will be a talking point and sit comfortably on your customers’ desk, and every day your company will be in the focus of your customer and their colleagues.  Adding a calendar is like adding vanilla ice cream to the maple syrup pancake, just a little extra but so very tasty and memorable!

Sideshooters – Energetic and Cheeky

For a creative marketing product for b2b direct mail the Sideshooter family are winners all the way to the finishing line. You will certainly win your customers with this novel and unusual way of promoting your business.  The Sideshooters are very interactive products – as soon as they are taken from the envelope both arms shoot out which creates a product almost three times its original length.  This always raises a smile and with good graphic design and imagination they will definitely be “special of the day!” 

For more fabulous ideas and information see the website pop-up mailers