You have Seconds to Impress with Direct Mail – Use them Wisely
According to Royal Mail a direct mail piece has seconds to impress and on average gets 50 seconds of attention. This is not the case with unusual and entertaining direct mail items that grab attention immediately and keep it.
Chunky Mail Packaging – Direct Mail Success
By choosing a direct mail piece that is sent out in a chunky mailer you are on the way to a successful campaign. Rising to the top of the mail tray chunky mail packaging instigates curiosity and your marketing communication reaches your intended target. This is the first stage of impressing with direct mail and guaranteeing increases response rates. Whether you choose an interactive and playful direct mail piece or a pop up mailer full of energy and surprise you are using those first few seconds wisely and will reap rewards.
Interactive Direct Mail is the Key
With only seconds to impress interactive direct mail is an ideal way to ensure that your message is read again and again. Just one of our phenomenal range of interactive direct mailers is the Push and Pull. Sent to your customers and prospects in a chunky mailing wrap this is a product that almost triples in size giving you lots of print area for your marketing message. By pulling a card at one side the card at the other end ejects at the same time; this interaction gains maximum focus and your Push and Pull will be picked up again and again too.
Pop up Pyramid – Popular with Marketing Agencies
The Pop up Pyramid is delightful direct mail piece and adds kudos to any marketing campaign. This is why it is a popular choice with marketing agencies. Mailed to your target audience in a chunky mailer it springs into shape as soon as opened. This surprise is just what you need in those first few seconds you have to impress your customers and prospects. The Pop up Mailers are always kept anyway and sit on work-stations and desks but if you add pen holes to one face of your Pop up Pyramid you guarantee it.
For more information and direct mail ideas see popupmailers
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