Promotional Products, Advertising and Marketing Products or Direct Mail?

Over the years I have had a hard time figuring out how other people categorise our products. What do you type in a search engine query box that is going to take you to a pop-up pyramid, for example? It might never enter your head that a pop-up pyramid could be the answer to your direct marketing problem. You might not have known that such a product exists. So what were you searching for? A triangular promotional product? A 3-sided marketing product? Direct mail solutions? Ideas for an advertising product? Or maybe promotional merchandise with a difference?

In the last 12 months, visitors have found our website using almost 30,000 different keywords or search phrases. In order to build a website that you can find, we have to try to guess what a professional marketing person will put into a search engine to find the marketing products in our range. Or are they promotional products, advertising products, direct mail products or even new and innovative ideas? You can see our dilemma.

Obviously, we want to attract all marketing professionals and that is why we have built a site like PopupMailers. The site features every product in our range but we list them in different ways to help marketers find exactly what they want. You want direct mail products – we recommend products for direct mail. You want products that jump – we showcase products that jump. You want products for events – we have products for events. I’m sure you get the picture. So what did you put into your search engine when you last found our website? Whatever it was, I’m glad that it got you there.

And on a fun footnote……. how about joining in our drive to give our colleague, Sharon, a big surprise on her 40th Birthday by sending her an email. It’s on 21st April. You can find her on the contacts page, thanks.