Promotional and Marketing Ideas to Capture Attention with Surprise

Halloween may not be too far away but you don’t need to scare your customers at this time of year; why not surprise them with novel and seasonal direct mail that will make them take notice of you.  I always think of the warm colours orange and amber at this time of year and your customers will certainly be ready to go and not be stopped on red if you send an element of surprise and warm products.

Home from Home Pop-up Product   

The Pop-up House is a superb attention-grabbing product that is always warmly received. The product leaps from its custom mailer and begins working for you straight away. Often depicted as a workplace building it also makes a superb novelty promotional idea when portrayed as a gingerbread house, a thatched roof cottage or a haunted house during Halloween and at the festive time a grotto or a snow covered cottage.  Adding a coin slot in the roof easily transforms it into a money collecting box for charities or just for fun or by adding pen holes you have a work-place pen tidy that will continue to work for you for a very long time.

Face Facts with the Face Masks

Face Masks are to be seen everywhere these days – at football games, music festivals but have you thought about them as up-to-date promotional and marketing ideas?  Many companies have adopted this idea and have reported excellent feedback when using the Face Masks.  You can use your own cartoon character or a colour connected to your company or logo – whatever you choose to establish brand recognition in the market place. Don’t hide your company – make sure everyone knows who you are – the promotional and marketing ideas that are remembered are the most unusual ones that get everyone talking.

Pop-up Castle – Haunted House or Chocolate Box Shape

This really is a trick or treat Pop-up product.  Send it out as a Pop-up Castle and you can portray – fairytale and wonder or a wicked haunted house; send it as a chocolate box depicting sweetness and indulgence or as one slimming organisation recently did as a reminder that “a minute on the lips can turn into a lifetime on the hips”.  As you can see the Pop-up Castle or Chocolate Box shape is very versatile indeed.  Whichever way you choose to use the product it will jump free from the mailer and create a talking point immediately and your job is done! 

For more spookily successful ideas see the website popupmailers